Salesforce B2B Commerce Cloud (CloudCraze) Interview Questions.

Q1. What is Salesforce B2B Commerce?

B2B Commerce, short for Business-to-Business Commerce, is the sale of goods or services between businesses. Salesforce B2B Commerce formerly known as CloudCraze is built on the Salesforce platform. Admins can use Lightning Experience functionality to define buyer experiences, including search, carts, checkouts, and more. Admins and managers can import commerce data for accounts, products, price books, and entitlements using Data Loader or Data Import Wizard. They can also create, set up, and localize stores. Buyer managers can manage other buyer accounts. Store managers can update products verify their store’s settings from the Commerce app.

Q2. What is a Buyer Account?

A buyer account gives a user purchasing access to a store. The account is associated with B2B entities, like price books and entitlements, that define the Buyer Account behavior of the account. A buyer account is a customer account that’s enabled as a buyer and added to a buyer group.

You can enable a buyer to buy for an external account. An external account is an account other than the account for which the buyer is a contact. When shopping in a B2B store, the buyer sees an option to Switch Accounts in the user profile menu. When they select the Switch Accounts option, the buyer sees a list of the external accounts they have access to. The buyer can select one of the external accounts and buy on behalf of that account.

Q3. What is a Buyer Group?

A buyer group is a collection of buyer accounts that have common access to specific entitlements. A user’s access to stores, price books, and entitlements is determined by the buyer group that they are associated with. In order to be added to a buyer group, the user must be a contact on a buyer account.

Q3. What is a Catalog?

Catalogs contain the hierarchical structure for categories that classify products in a store. To view products, you must associate a catalog with the store. You can associate only one catalog with a store.

Q4. What are Categories?

Categories help organize products and make them easier to find. Categories can contain subcategories, up to five levels deep. Categories can belong to only one catalog. You can assign more than one category to a product.

Categories represent the top-level classification of the products that you sell, for example, furniture, tools, and garden. When you create categories, you get options for including or excluding a category from menus and for setting a category sort order. Sort order sets the order that a category or subcategory appears on the navigation menu and in filters.

Q5. What are Entitlement Policies?

Entitlement policies define the products and product-related information that buyers can see based on their buyer group membership.

Q6. What is a Price Book?

Price book tracks the product prices that your store offers to customers. Create a custom collection of products with associated list prices, and assign it to specific stores or buyer groups.

Lightning B2B Commerce has four types of price books that are used to assign prices to products in your store. The four price books types available in Lightning B2B Commerce are:

  1. Standard price book: The standard price book is global and contains all your products. It isn’t associated with a store or buyer group. A product must be listed in the standard price book before you can list it in another price book.
  2. Store price book: Store price books are associated with a store and contain default prices that apply to all buyers.
  3. Buyer group price book: Buyer group price books have prices that apply to a specific buyer group.
  4. Price book for original price: Price books for original price show the original price of a product. The price is struck out to indicate that a new price is being offered. The struck out price is for display purposes and not used for calculations.

To display prices to your customers, create buyer group or store price books. You can assign B2B Commerce price books to buyer groups, stores, or both.

When you assign a price book to a store, any buyer who can access the store is eligible for prices within that price book. When you assign a price book to a buyer group, the accounts associated with that buyer group are eligible for prices within that price book.

You can choose to have buyer group price books, store price books, or a combination of both, but you must have at least one.

Q7. What is a Price Book Entry?

A price book entry is a product with a price that is listed in a price book. Each price book entry specifies a currency for the price.

Q8. What are Price Adjustment Schedules?

Use price adjustment schedules to create a tiered pricing structure for your buyers. Tiered pricing assigns discounts based on volume. The more of one product type a buyer buys, the lower the price.

Example: You want to reduce the price by 10% when a buyer purchases more than 10 items, and 15% for more than 100 items. An item that costs $1000 is reduced to $900 after the customer meets the 10-item threshold. It’s reduced to $850 dollars when the 100-item amount is met. You could also choose a fixed amount, such as reducing the price by $100 at every tier level. In that case, an item costs $900 after 10 items, and $800 after 100 items.

Q9. What are Products?

Products are the items and services that you sell. You can display a given product in more than one store catalog.

Q10. What is Product Media?

You can enrich your product offerings with images, URLs, and PDFs. The media for a given product can include up to nine images.

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