Salesforce Certified Marketing Cloud Developer Exam Guide.

The Salesforce Marketing Cloud Developer credential is for developers who has experience developing dynamic, personalized marketing assets such as emails, landing pages, and forms leveraging HTML, CSS, SQL, AMPscript and Marketing Cloud APIs.

1. About Salesforce Marketing Cloud Developer Exam

  • Content: 60 multiple-choice/multiple-select questions, up to 5 unscored questions
  • Time allotted to complete the exam: 105 minutes
  • Passing score: 63% (38 out of 60 Questions)
  • Registration fee: USD 200, plus applicable taxes as required per local law
  • Retake fee: USD 100, plus applicable taxes as required per local law
  • Prerequisite: Salesforce Certified Marketing Cloud Email Specialist credential

2. Salesforce Marketing Cloud Developer Exam Guide

3. Salesforce Marketing Cloud Developer Trail

4. Salesforce Marketing Cloud Developer Exam Outline

Data Modeling: 14%

  • Configure account Contact model in Marketing Cloud.
  • Given a scenario, differentiate the various types and uses of data extensions in Marketing Cloud.
  • Describe how Contact Records relate across channels.
  • Explain the Contact Delete process.

Programmatic Languages: 35%

  • Given a scenario, demonstrate knowledge of AMPscript and SSJS language syntax and functions.
  • Implement standard development best practices using Marketing Cloud programming languages.
  • Describe how Marketing Cloud handles AMPscript processing.
  • Given a customer scenario, determine how to programmatically exclude a subscriber at email send time.

API: 22%

  • Given a scenario, describe API objects, methods, and routes.
  • Describe the OAuth authentication flow and how an access token is used in SOAP and REST headers.
  • Given a scenario, evaluate the significance of response handling.

Data Management: 22%

  • Configure import activity using various file formats within Marketing Cloud.
  • Given a scenario, apply SQL to produce the desired results.
  • Given a scenario, explain the different ways to extract data from Marketing Cloud.
  • Describe SQL best practices for managing data in Marketing Cloud.
  • Given a scenario, apply best practices for send logs.
  • Given a scenario, describe how data is affected by the Contact delete process.

Security: 7%

  • Identify different options to secure data in Marketing Cloud.
  • Describe security best practices in Marketing Cloud.

5. Important Topics for Salesforce Marketing Cloud Developer Exam

This article covers important topics not already covered in Salesforce Certified Marketing Cloud Consultant Exam Guide as both of these exams have a lot of overlapping topics.

5.1 Data Modeling: 14% (8 Questions)

  • Configure account Contact model in Marketing Cloud
  • Types of Data Extensions
    • Standard
    • Filtered
    • Random
  • Data extensions can be non-sendable or sendable
    • Non-sendable data extensions are reference data
    • Sendable data extensions have a send relationship and map to a subscriber. Contacts are added to All Contacts when you send to them
  • The view as web page link refers to a record in the sendable data extension, not the HTML of the email received
  • Email Studio vs Contact Builder Features
Email StudioContact Builder
Create/Import/Export/Delete
Create Filtered Data Extension
Clear Data From Data Extension
Add/Edit/Clear Individual Records
Manage Policies
View Related Tracking Information
  • By default, the data extension retention policy deletes unused data extensions after 6 months. The deletion process runs nightly
  • You cannot remove the configured data retention settings on a data extension once you configure them
  • Retention settings must be enabled when creating a data extension. You can modify the data retention policy for existing data extension where retention settings were enabled at creation
  • Contact information synchronized from Sales or Service Cloud appears in All Contacts, even if you don’t send a message to them
  • Attribute groups are data sources that are logically grouped together, and they allow you to organize data and configure relationships in Contact Builder
  • Populations are used to categorize distinct subgroups of contacts. Limit populations to three or fewer to improve performance
  • Contact Deletion Process – applies only to Email Studio, MobileConnect, MobilePush, and Contact Builder
  • For Enterprise 2.0, the enablement of Contact Deletion feature occurs at parent account level
  • Contact deletion deletes contact from lists and sendable data extensions
  • Default suppression for contact deletion is 14 days but can be changed to 0 to immediately delete contacts
  • Contact deletion limit per request batch is one million contacts
  • Synchronized data extensions can not be deleted
  • Use OperationID values to follow up on invalid or processing contact deletion requests with ‘/contacts/v1/contacts/actions/delete/status?operationID=’ resource
  • To make the deletion process faster, delete any sendable data extensions you don’t need
  • Marketing Cloud prevents contacts from reintroducing themselves into your account while the suppression period continues
  • Contact deletion process takes less precedence than other account activities, such as sends, imports, automations, and queries 
  • For Synchronized Data Sources, delete the information from the original data source in Sales Cloud, Service Cloud, or another cloud. This deletes the corresponding record in the Synchronized Data Extension, but it doesn’t delete the contact record from Marketing Cloud

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