Salesforce Certified Pardot Consultant Exam Guide.

1. About the Salesforce Certified Pardot Consultant Exam

The Salesforce Pardot Consultant credential is designed for those who have experience implementing Pardot solutions in a customer-facing role.Candidates should be able to design and implement Pardot solutions that meet customers’ business requirements and contribute to their long-term success.

  • Content: 60 scored, multiple-choice/multiple-select questions and up to 5 non-scored questions
  • Time allotted to complete the exam: 105 minutes
  • Passing score: 68% (41 out of 60 Questions)
  • Registration fee: USD 200, plus applicable taxes as required per local law
  • Retake fee: USD 100, plus applicable taxes as required per local law
  • Prerequisite: Salesforce Pardot Specialist credential

2. Salesforce Certified Pardot Consultant Exam Outline

Evaluation: 17%

  • Given a scenario that includes an assessment of a customer’s current Salesforce and Pardot landscape as well as business objectives, analyze and make recommendations on a path forward.
  • Design a strategy to identify customer business needs based on marketing trend using currently available tools and methods.

Account Configuration: 20%

  • Articulate the implications and importance of technical setup.
  • Develop a plan to maintain data integrity during data migration.
  • Given a usage governance plan, develop and recommend a strategy that addresses organization and authorization (or access).

Automating Business Processes: 17%

  • Given a scenario, recommend the best automation tool(s) (automation rule, segmentation rule, dynamic list, completion action).
  • Given a scenario, design a sequence of events in Pardot to complete a marketing initiative (assets, automations, notifications, etc.).
  • Given a scenario, develop and implement a lead nurturing strategy.

Email Marketing: 10%

  • Apply email marketing standards and best practices to customer business needs.

Lead Management: 14%

  • Given a customer scenario, develop and recommend a lead generation strategy including Pardot assets.
  • Given a lead qualification threshold, classify prospects appropriately.
  • Given a scenario, recommend a model to route qualified and unqualified leads across the business.

Personalizing the Prospect Experience: 8%

  • Recommend ways to personalize the prospect experience.
  • Design a strategy to meet a company’s consent management requirements.

Reporting, Metrics & Analytics: 11%

  • Recommend the technical set-up requirements for reporting and analytics.
  • Identifies reporting methods to solve a given scenario.

Salesforce Engage: 3%

  • Configure Salesforce Engage for sales use.
  • Summarize the benefits of Salesforce Engage.

3. Salesforce Certified Pardot Consultant Exam Guide

4. Salesforce Certified Pardot Consultant Certification Exam Trailmix

  • Not available right now

5. Important Topics for Salesforce Certified Pardot Consultant Exam

5.1 Evaluation: 17%

  • Pardot Business Units

5.2 Account Configuration: 20%

  • Pardot Setup
  • Data Migration

5.3 Automating Business Processes: 17%

  • Automation rule
  • Segmentation rule
  • Dynamic list
  • Completion action
  • Lead nurturing strategy

5.4 Email Marketing: 10%

  • Email marketing standards and best practices

5.5 Lead Management: 14%

  • Lead generation
  • Pardot assets
  • Lead qualification threshold
  • Lead Routing

5.6 Personalizing the Prospect Experience: 8%

  • Consent Management

5.7 Reporting, Metrics & Analytics: 11%

  • Reporting and analytics

5.8 Salesforce Engage: 3%

  • Salesforce Engage Configuration
  • Benefits of Salesforce Engage

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