Salesforce Certified Pardot Specialist Exam Guide.

1. About the Pardot Specialist Certification Exam

The Salesforce Certified Pardot Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Pardot.

  • Content: 60 scored, multiple-choice/multiple-select questions and up to 5 non-scored questions
  • Time allotted to complete the exam: 90 minutes (one of the lowest)
  • Passing score: 72% (44 out of 60 Questions, one of the highest)
  • Registration fee: USD 200, plus applicable taxes as required per local law
  • Retake fee: USD 100, plus applicable taxes as required per local law
  • Prerequisite: None

2. Pardot Specialist Certification Exam Outline

Visitors and Prospects: 8%

  • Describe the relationship between visitors and prospects.
  • Given a scenario, apply the appropriate plan of action using Prospect Audits.

Administration: 11%

  • Illustrate how to create, edit, and map fields.
  • Explain the relationship between Pardot and Salesforce.
  • Describe the capabilities of the Pardot Recycle Bin.

Pardot Forms, Form Handlers and Landing Pages: 20%

  • Given a scenario, identify the capabilities, use cases and interpret metrics of Pardot forms.
  • Identify the capabilities, use cases and interpret reporting metrics for landing pages.

Lead Management: 24%

  • Explain the components and use cases of an automation rule.
  • Distinguish between the capabilities of, use cases for, and how to create different types of lists.
  • Define the capabilities of a completion action.
  • Define the capabilities of a segmentation rule.
  • Define the capabilities of page actions.
  • Explain what a Score measures and how scoring is managed.
  • Explain what a Grade measures and how grading is managed.
  • Identify the capabilities and use cases of custom redirects.

Email Marketing: 20%

  • Distinguish between an Email and an Email Template.
  • Given a scenario, identify the capabilities and use cases for email.
  • Distinguish between the metrics collected in Pardot email reporting.

Engagement Studio: 17%

  • Distinguish between the components of an engagement program.
  • Explain the process of updating an engagement program including its assets.

3. Pardot Specialist Certification Exam Guide

4. Pardot Specialist Certification Exam Trailmix

5. Important Topics for Pardot Specialist Certification Exam

5.1 Visitors and Prospects: 8% (5 Questions)

5.2 Administration: 11% (7 Questions)

5.3 Pardot Forms, Form Handlers and Landing Pages: 20% (12 Questions)

5.4 Lead Management: 24% (14 Questions)

5.5 Email Marketing: 20% (12 Questions)

5.6 Engagement Studio: 17% (10 Questions)

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